People counter – SHOPPING CENTRES
Count visitors and hit the Centre by measuring gallery footfall!
The Microlog people counter for Shopping Centres measures the number of people entering and leaving a gallery in a very precise way, with an accuracy over 98%.
With a design tailored to the specific shopping centre, Microlog find the optimal technological solution for every context, mediating between the requirements for accuracy and the technical needs of the gates to be monitored.
With the most innovative people counting cameras (AI-powered 3D sensors), it is possible to obtain with a single tool, also: gender recognition (male/female) and age estimation for people entering and leaving the Shopping Centres, staff exclusion from the count, identification of buying groups and trolleys.
As well as customer profiling, there is even more that can be done. Installing the very latest generation of 3D sensors inside the centre (as well as at the entrances), make it possible to track visitors’ gaze direction, determine how long they spend in specific areas of the Mall, and generate a heatmap of the busiest areas.
Smartcheck, the infrared sensor developed by Microlog, is, on the other hand, suitable for monitoring secondary access points, such as escalators or lifts.
The data collected by the people counters can be consulted through Checkinweb, our Analytics platform that our engineers have implemented for shopping Malls.
With CheckinWeb, which features charts, tables and statistics, you can analyse key KPIs in-cloud (with a level of detail down to 5 minutes), monitor dwell times, carry out YoY comparisons or with specific periods, and much more.
The people counter for Malls is a very flexible solution, that follow the evolution of the Mall itself. For instance, it is possible to increase the number of sensors in case of the expansion of the surface and to change their locations if structural changes are needed.
Today Microlog has over 350 people counting systems installed in a many Shopping Centres. The variety of technologies and architectures we provide, developed in over 35 years of experience, is constantly increasing, thanks to continuous investments in research and development and our partnerships with the world’s leading technology suppliers.
Contact us to find out more AI-powered 3D sensors, ideal for main entrances and for mapping the centre.
Smartcheck infrared sensors, suitable for specific areas.
Technology
Stereoscopic AI-powered 3D sensors, infrared photoelectric, thermal, stereoscopic, laser, TOF
Aims
- How many visitors do you have in your Mall and how many could you have?
- Is your marketing campaign effective?
- Is your resource planning optimized?
- Why your Mall has a performance that doesn’t satisfy you?
- How do the weather conditions affect your Center’s performance?
- How much can you improve?
- Which are the percentages of males and females that enter or exit the Mall?
Is this the right solution for you?
Also suitable for:
