Heat Map – In-store analytics
Measure the “temperature” of your shop and analyse customer behaviour
With a people tracking solution, you can analyse customer behaviour in-store and obtain a heatmap showing the most frequented areas over time.
The solution is ideal for a shop, a large store, a supermarket, but also for a brand that wants to know how customers behave in the isle with their products.
Microlog offers a range of technologies capable of highlighting hottest zones in shops, both in terms of the number of people present and the length of time spent in each specific area. All surveys are always conducted anonymously and securely, in compliance with privacy regulations.
The best results are obtained with the latest generation of AI-equipped 3D sensors, which allow you to measure many KPIs related to customer visits to the shop: foot traffic per aisle and direction of passage, dwell time, customer segmentation by gender and age, detection of shopping groups and shopping trolleys (important in large-scale retail).
Another relevant KPI is view direction, which is very useful in large-scale retail and beyond, to understand in which direction the customer’s gaze is directed on the shelf.
All data can be analysed through a store analytics platform, also developed by Microlog.
By analysing the data collected it is possible to increase profitability and total turnover, identifying in the sales point those circumstances that best motivate and satisfy the customer in his/her shopping experience.
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Technology
Sensors: camera, 3D sensor
Main KPI: hottest zone, traffic path, dwell time, view direction
Aims
- What is the average time spent by visitors in the various areas?
- Which are the most visited areas and traffic paths?
- How could you improve profitability by changing the store layout?
- Are your products clearly visible (with reference on customers’ habits)?
Is this the right solution for you?
Also suitable for:
