Passersby Counter
Out but near. Measure the traffic outside your shop window and figure out capture rate!
The Microlog passersby counter is a system that allows you to know the amount of the proximity traffic of your shop.
Passersby are a big potential for a store because the goal is to turn the largest number of visitors into customers.
If the in-store traffic is known (it can be determined using other systems, such as people counter), its comparison with out-store traffic allows to obtain fundamental information about the attractiveness of the shop windows. The attractiveness could be estimated in terms of capture rate (how many passersby are become customers).
Analyzing the behaviour of the capture rate throught time (and expecially when the store windows is changed) it is possible to optimize the layout of the front window.
Moreover, it is possible to improve sellers management, to evaluate the effectiveness of opening hours and to find indications about the quality and potential of the location of the store, up to negotiate a more reasonable rental price.
We implement different technologies for monitoring the passersby, according to the needs and architectural constraints of our customers. The latest generation of AI-equipped 3D sensors provide additional information beyond the number of passes, such as gender recognition and dwell time.
Only by knowing the number of people passing by the shop and the entrances to the point of sale is it possible to identify the concrete actions that generate an increase in the capture rate, knowing that this can lead to an increase in sales!
Contact us to find out more 
Technology
Sensors: photoelectric, 3D sensor
Main KPI: Capture rate
Aims
- What is the number of your potential customers?
- How attractive is your shop window?
- What is the potential of your location?
- Is it possible to improve your opening hours?
- What is the number of new passersby?
- How long do people stay in front of your shop window on average?
Is this the right solution for you?
