Visitors index

Percentage change in Shopping Center visitors compared to the previous year, and trend for the current year

Thanks to Microlog counting systems, installed in more than 350 Shopping Centers and about 10,000 stores, we are able to collect a large amount of data and return very reliable trends on visitor flows.

The indexes contained in this page are processed every month, and show the percentage variation of entries compared to the previous year. We have divided the Malls by Italian Region, considering only the regions for which we can analyse a sufficient number of centers to make the sample representative.

Monthly the page will be updated with the trends of the month just passed, and with graphs showing the overall trend at national level, both in comparison with the previous year and for the current year. Through the appropriate button at the bottom of the page, it is always possible to download the pdf with the data file for the current year.

We are also working on a visitors index for Retail. In the near future this page will be enriched with the number of admissions in stores divided by main product sectors. Keep on following us! ;-)


National trend of current year over the previous year – DECEMBER: +26,6% (on 2020) _ -22,2% (on 2019)

Beginning in March and for the subsequent months of 2021, the trend is performed on double comparisons with 2020 (Covid year) and 2019 (year without Covid).


YTD Dec 2021 vs 2020: +11,5%   YTD Dec 2021 vs 2019: -25,5%

Regional Trend – December 2021 vs 2020 and 2019

Percentage change in visitors, month on month, for the current year – national



In December, the national trend of mall entries is up big over 2020, with +26.6%. However, it leaves a -22.2% on 2019, down from the -20.9 in November.
Still comparing with 2019, the Italian regions with the best performance for December are Emilia-Romagna and Puglia, which settle at -15.4% and -18.5% respectively, while the regions with the most negative trend are Abruzzo, which marks a -30.2%, and Veneto, with a gap of -29.6%.

In the close comparison with the previous month of the current year, December gains +18.6% on November 2021.

The trend curve for 2021 thus returns to upward, but the gap on the pre-covid year widens to -22%. Even Christmas shopping did not have the hoped-for effect on attendance, undoubtedly due to the current epidemiological situation in our country.

Overall, the year 2021 closes with a +11.5% on 2020, and a -25.5% on 2019.

How will 2022 begin? Will the sales bring new life to the turnouts, or will the climate of uncertainty still prevail?

Report Mall – 2021

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