Visitors index

Percentage change in Shopping Center visitors compared to the previous year, and trend for the current year

Thanks to Microlog counting systems, installed in more than 350 Shopping Centers and about 10,000 stores, we are able to collect a large amount of data and return very reliable trends on visitor flows.

The indexes contained in this page are processed every month, and show the percentage variation of entries compared to the previous year. We have divided the Malls by Italian Region, considering only the regions for which we can analyse a sufficient number of centers to make the sample representative.

Monthly the page will be updated with the trends of the month just passed, and with graphs showing the overall trend at national level, both in comparison with the previous year and for the current year. Through the appropriate button at the bottom of the page, it is always possible to download the pdf with the data file for the current year.

We are also working on a visitors index for Retail. In the near future this page will be enriched with the number of admissions in stores divided by main product sectors. Keep on following us! ;-)


National trend of current year over the previous year – JANUARY: +13.7% (on 2021) _ -12.0% (on 2019)

The 2023 indices analyze the trend in inflows over 2022 and 2019 (pre-Covid year).


LTM (Last twelve months) 22/23 vs 21/22: +9.6% _ vs 19/20: -15.8%

Regional Trend – January 2023 vs 2022 and 2019

Percentage change in visitors, month on month, for the current year – national



Positive start of the year for mall footfall. In January, the national trend in mall entries is up +13.7% over 2022. It leaves instead a -12.0% on 2019, an improvement from the previous month’s -15.1%.
Regional analysis: comparing with 2022, the Italian regions with the most positive performance for January are Liguria (+21.9%) and Tuscany (+18.7%), while on 2019 the best trends are from Abruzzo and Puglia, which mark -7.4% and -8.9% respectively.

In a close comparison with the previous month, January yields -17.6% over December 2022.

Malls footfall opens the year with a substantial jump over the previous year, ending the first month of sales on a very positive note. The gap on 2019 also shortens decisively, an absolutely comforting sign in these difficult economic times. The efforts put in place by the Centers to make the galleries attractive are paying off, and, past the Covid emergency, people are returning to the importance of the physical channel, as the recent Confimprese and CNCC analyses of turnovers also show.

It is only the beginning of the year, but these data hint at optimism for the future.

Report Mall – 2023

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