Visitors index

Percentage change in Shopping Center visitors compared to the previous year, and trend for the current year

Thanks to Microlog counting systems, installed in more than 350 Shopping Centers and about 10,000 stores, we are able to collect a large amount of data and return very reliable trends on visitor flows.

The indexes contained in this page are processed every month, and show the percentage variation of entries compared to the previous year. We have divided the Malls by Italian Region, considering only the regions for which we can analyse a sufficient number of centers to make the sample representative.

Monthly the page will be updated with the trends of the month just passed, and with graphs showing the overall trend at national level, both in comparison with the previous year and for the current year. Through the appropriate button at the bottom of the page, it is always possible to download the pdf with the data file for the current year.

We are also working on a visitors index for Retail. In the near future this page will be enriched with the number of admissions in stores divided by main product sectors. Keep on following us! ;-)


National trend of current year over the previous year – OCTOBER: -20,2%


Regional Trend – October 2020 to 2019

Percentage change in visitors, month on month, for the current year – national



The October data show a slight decrease of traffic flows compared to 2019, with a national figure of -20.2% compared to -19.0% in September. The 2020 trend shows a -5.2% of entries compared to the previous month, continuing to follow the same trend as in 2019.

The Italian regions that improve the trend most are Lazio and Emilia Romagna, which settle around -11%, cutting the gap on 2019 by 4% compared to the month of September. The regions with the worst performances are instead Sicily, with -29.1% (and worse than -25.1% in September), and Piemonte, that brings the gap with the previous year to -28%.

The arrival of the second wave of the Covid-19 penalized the turnout in the last two weeks of October, mainly due to the new restrictions imposed by the italian Dpcm. It is easy to think that without the worsening of the health emergency, the overall trend would have been at break-even or even better than the previous month.

Malls data file – year 2020
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