Visitors index

Percentage change in Shopping Center visitors compared to the previous year, and trend for the current year

Thanks to Microlog counting systems, installed in more than 350 Shopping Centers and about 10,000 stores, we are able to collect a large amount of data and return very reliable trends on visitor flows.

The indexes contained in this page are processed every month, and show the percentage variation of entries compared to the previous year. We have divided the Malls by Italian Region, considering only the regions for which we can analyse a sufficient number of centers to make the sample representative.

Monthly the page will be updated with the trends of the month just passed, and with graphs showing the overall trend at national level, both in comparison with the previous year and for the current year. Through the appropriate button at the bottom of the page, it is always possible to download the pdf with the data file for the current year.

We are also working on a visitors index for Retail. In the near future this page will be enriched with the number of admissions in stores divided by main product sectors. Keep on following us! ;-)


National trend of current year over the previous year – FEBRUARY: -27,9%


Regional Trend – February 2021 to 2020

Percentage change in visitors, month on month, for the current year – national



The weekend closures of Shopping Centers continued in February, and as a result the trend in attendance over the previous year can only be negative, but with some signs of recovery. February closes at -27.9% of entries compared to the same month of 2020, and with a +2.1% compared to January 2021.

The Italian regions with the best performances are confirmed to be Lazio and Piedmont, which settle at -17.6% and -21.3% respectively, while the regions with the greatest gap with 2020 are Abruzzo, with -41.5%, and, tied, Campania and Tuscany, which mark a gap with the previous year equal to -39.9%.

The worsening of the pandemic and the entry of many Italian regions in the red and orange zone, do not bode well for an increase in attendance for the month of March. Obviously from next month the trend on 2020 will return with the + sign (last year in March began the total lockdown): we will then try to cross the data with 2019, to have a more complete and realistic overview of the situation.

Report Mall – 2021

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