For the second year in a row, Trentino Marketing has chosen us to implement the passenger counting system of the skibus services for the winter season

Not only Retail and Shopping Centers, we are also carring out important projects for public transportation!

In recent weeks the Microlog team has been working to install passenger counting sensors on around a hundred vehicles, divided between buses and GT buses, both of Trentino Trasporti and private carriers, in many territories of Trentino and in particular: Altopiano della Paganella, Val di Sole, Madonna di Campiglio, Pinzolo, Val Rendena, Val di Fiemme, Val di Fassa and San Martino di Castrozza.

The aim of Trentino Marketing and the Tourism Companies involved is to monitor passenger flows in order to optimize the quality service offered.


Installations features

The planned people counters, installed near the entrance and exit doors of the buses, are either infrared, high-precision Wi-Fi Smartcheck sensors from Microlog, or special 3D cameras: these are models designed specifically for public transportation, but they take up the same measurement characteristics as the 3D sensors typically aimed at stores, inheriting their reliability and maximum counting accuracy.

The data collected by the tracking sensors (total and partial passenger numbers, by period, by stop, by line, occupancy rate, and GPS route) are then processed on Microlog’s CheckinWeb platform, which features intuitive, easy-to-read dashboards for constant, near-real-time monitoring of people flows.

An important assignment that gives us satisfaction

We are proud of the renewed confidence in us and the awarding of this important project, a sign that we are valued as a company more than ever ready to take on prestigious tasks, even in areas other than shopping venues.

The public sector, not only with regard to transportation, but for example also for museums, stations and events, has already seen us as a leading player in designing and offering high-performance systems in every monitoring situation for years, and it is becoming an absolutely crucial business area for us.

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